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AWARD
SCHOOL
2024
"You realise you can't shoot here right?"
A team of creative renegades challenge the status quo. Weaving peculiarity into their solutions for the mundane problems of the everyday. For this dynamic duo, the road to greatness starts with an untrimmed hedge.
Copywriter: Oz Lie Art Director: Will Stephenson Cinematographer: Oz Lie Director: Will Stephenson
AMBITIOUS
&
ANNOYING
"Wait, you got paid for your review?."
WILL&OZ
Bold. Meet unhinged.
(WILL)
(OZ)
CREATIVE DUO
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“We’ll find Nemo by interrogating a salmon”
Oz to Will
Style and substance. That’s our MO.
We believe in treating ads like art.
In making ads that move people.
We’re two creatives wielding our collective filmmaking experience as Weapons of Mass Destruction. And we’re ready to change the landscape.
#THEWILL&OZWAY
CAMPAIGN 1
INSIGHT: Employers want to know who they're hiring, just as much as if they can do the job.
IDEA: Show them who we are, and what we can do.
EXECUTION: Leaning into our background as filmmakers, we've created an Integrated Ad Campaign featuring everyday mundane problems and our outlandish approaches to solving each of them #TheWillAndOzWay. Complete with TVCs, OOH Ads that resemble movie posters, and movie tickets inviting CDs to watch the trailer.
When everyday life becomes overdone, we're there. We're bringing a touch of our own insanity to the expected, facing down creative challenges with cutting edge ideas. For us, if there's a Will (and an Oz) there's a way.